Our logo is a mark of respect to everyone who has a passion to cook.

The birth of our logo has a very inspiring story behind it. Our logo was created as a kind of reverence and respect for all those who love to cook. As they say, “the way to a man’s heart is through his stomach”, food when cooked with love, care, and concern can give entry to one’s heart. Our brand salutes all those who wear the hat of a chef whether in a home or in a big restaurant.

Brand name

The term ‘’Indian’’ doesn’t just refer to the country India. It is the culmination of diverse cultures, cuisine, and ethnicity that have the same roots in India.

Indian continent was unified and became one single unit (Akhand bharat) under the magnificent rule of King Ashoka. He was one of the greatest kings who ruled the entire Indian subcontinent right from Afghanistan on the West to Bangladesh on the East. And that is also one of the reasons for the similarity in food culture, taste preferences, and the use of spices and masala in several countries including India, Afghanistan, Pakistan, and Bangladesh.

Our motto is to make anyone cook Indian food in the perfect way and also in the simplest manner. The right ingredients blended in the best way make cooking a great experience by itself.

We proudly call anyone who cooks Indian food be it in 5-star hotels or in their houses Indian Chef. It’s the flavor, aroma, and interest in cooking that make them perfect Indian Chefs. Their origin, place of cooking, and other things become immaterial.

Logo elements - Making of Logo

Our logo contains interesting elements such as Ashoka Chakra, a Chef hat, and a Kitchen Knife. As Indian cuisine evolved more significantly during the reign of Ashoka, we have used Ashoka Chakra in our logo as a mark of respect to him. The hat is the most important aspect of a Chef’s life and as the knife is an essential tool for cooking, we have integrated all these three elements into our logo.